Technology Integration: It’s OK to ask for help

We all know the old joke about men and maps. We always get lost, and we’ll never stop and ask for directions because we like to think we’re always in control and know what we’re doing. This joke isn’t as relevant anymore because of the advent of GPS devices, so the new joke is about the guy that can’t program a GPS to give him directions and won’t call technical support because he likes to think he’s always in control and knows what he’s doing. We’re stubborn on a multi-generational level. Continue reading “Technology Integration: It’s OK to ask for help”

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Top 5 Trends for Small and Medium Businesses

Where to go in 2012I was reading some forecast reports by IBM about Small and Medium Business (SMB) trends for 2012, and it’s reassuring to finally see an agreeable roadmap. In fact, here at TOAST.net we’ve been saying a lot of the same things as IBM for a few years now. SMB’s have under-invested in technology over the last 3-4 years, and in doing so have lost a lot of the edge needed to compete. Technology generates efficiency, which in turn lowers costs. Things that were preventing SMBs from expanding their technology base have been expense and the economy — understandable factors. However, 4 years ago nobody could have predicted the huge drop in tech costs due to cloud technology. It’s an exciting time for SMB owners because new advancements are allowing them to outmaneuver larger corporations and bring a competitive edge back to the marketplace. Here’s the top 5 areas SMBs should be focusing on for 2012 to stay ahead of the game: Continue reading “Top 5 Trends for Small and Medium Businesses”